What We Offer
Our Services
Let ICC help you tell your story, amplify your brand, and engage your audience across all media channels.
Integrated Brand Strategy
- Research
- Strategic Planning
- Brand Strategy and Architecture
- Brand Identity and Graphic Design
- Creative Brand Concepts
- Message Mapping and Content Planning
- Cause Architecture
- Cause Framework Development and Methodology
Public Relations
- Media relations messaging, strategy, tactics, and execution
- Social media pitching and faith-based influencer outreach
- Thought leadership and subject matter expert positioning
- News releases, media advisories, feature stories, op-eds, white papers, advertorials
- Media statements, talking points, anticipated Q&A, key messaging documents
- Online press room, press kits, content development
- Personal relationships with key media outlets -- editors, reporters, producers
- TV & radio talk show placement
- Media inquiry response and management
- Media monitoring, analysis, and reporting
- Spokesperson and executive media training, preparation, and coaching
Donor Development
- Research/Data Analytics
- Segmentation and Prospecting
- Customer Journey
- Acquisition and Tracking
- Direct Main and Digital Message Integration
- Trigger-Based Communications
- Appeal Testing and Optimization
- Database Management
- Major Gift Strategies and Consulting
Digital Marketing
- Digital Advertising and Media Strategy
- Social Media
- Facebook, Instagram, YouTube and LinkedIn Advertising
- Media Buying
- Google Grants Acquisition and Management
- SEO and Google Ads
- Email Marketing and List Development
- CRM/Marketing Automation
- Website and Landing page Development and Testing
- Video Production and Distribution
- Analytics and Optimization
- Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn
- Social Media Influencers
- Target Audience Selection
- Lookalike Audience Creative
- A/B Ad Testing
- Tracking and Optimization
- Ad Creative and Copywriting
Crisis Communications
Our unique Brand SAFE approach will prepare you for a crisis -- and help you navigate an active crisis.
- Strategy and plan design
- Team formation and training
- Counsel to executives, management team and communications team
- Social media management and monitoring
- Adversarial media training and table-top drills
- Active crisis management and response
- Materials development: statements, talking points, anticipated Q&A, social media content, press kit materials, stakeholder communications
- Newsroom framework and content creation
- Reputation management and restoration
- Proactive “good news” public relations countermeasures
Advertising/Creative Services
- Brainstorming and Creative Ideation Sessions
- Concept Development and Testing
- Promise Testing
- Visual Identity and Logo Development
- Infographics and Lead Magnets
- Brand Book and Style Guide
- Video, Print, Digital and Website Ad Creative
- Collateral Materials
Special Events
- Brainstorming and Creative Ideation Sessions
- Concept Development and Testing
- Promise Testing
- Visual Identity and Logo Development
- Infographics and Lead Magnets
- Brand Book and Style Guide
- Video, Print, Digital and Website Ad Creative
- Collateral Materials
Stakeholder
Management
- Brainstorming and Creative Ideation Sessions
- Concept Development and Testing
- Promise Testing
- Visual Identity and Logo Development
- Infographics and Lead Magnets
- Brand Book and Style Guide
- Video, Print, Digital and Website Ad Creative
- Collateral Materials
Social Media