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About InChrist Communications

About ICC

InChrist Communications
A Legacy of Faith-Driven Communications—Carried Forward

Founded in 2002, InChrist Communications takes its name from 2 Corinthians 5:17:

“Therefore if anyone is in Christ, he is a new creation; old things have passed away; behold, all things have become new.” (NKJV)

That Scripture has shaped ICC’s mission from the beginning—helping faith-driven organizations tell their stories with clarity, conviction, and impact in an ever-changing communications landscape.

InChrist Communications has been acquired by Infinity Concepts, a nationally recognized leader in faith-based brand strategy and integrated communications. Over the next few months, the ICC brand will be thoughtfully retired as our work, people, and client relationships transition fully into the Infinity Concepts platform.

What does not change is our heart, our commitment to excellence, or the trusted relationships built over more than two decades.

Who We Are

ICC has always been a small, close-knit team of Christ-followers and seasoned communications professionals who think smartly—and differently—to elevate storytelling and brand marketing.

We serve national and international clients through a lean, virtual-by-design model that keeps us nimble, cost-effective, and highly responsive. This structure enables us to scale quickly while maintaining the personal attention and strategic depth our clients value.

As part of Infinity Concepts, this model is now strengthened by broader resources, deeper specialization, and expanded integrated capabilities—without sacrificing the responsiveness ICC is known for.

What We Do

Our core services include:

  • Brand strategy and creative articulation
  • Brand advertising across all channels
  • Marketing and integrated campaign development
  • Media relations and publicity (Christian and mainstream)
  • Social media and digital marketing
  • Crisis communications and reputation management
  • Video production and storytelling
  • Google Grant management
  • SEO, website design, and digital optimization
  • Research, analytics, and insights

Our Team

We are a dedicated group of highly experienced professionals in brand strategy, creative, marketing, and media relations—fluent in both the Christian and mainstream worlds. Our shared vision has always been simple and unwavering: communications that inspire. That vision continues as our team moves forward within Infinity Concepts, serving the same clients with expanded support and long-term strength.

Palmer Holt: Palmer is ICC’s founder and CEO. He is an award-winning communications professional with more than 25 years’...experience in journalism, corporate and agency public relations, marketing and advertising. He is a former newspaper editor, “Fortune 100” company media relations executive and spokesperson, and advertising agency executive. Palmer served as World Missions Correspondent with the Communications Team for Cape Town 2010: The Third Lausanne Congress on World Evangelization. He is a graduate of the University of North Carolina School of Journalism, studied theology at Regent College, Vancouver, Canada, and is a certified Christian counselor. He is the recipient of the North Carolina Governor’s The Order of the Long Leaf Pine award and the Public Relations Society of America’s Silver Anvil Award. . Read more
Diane Lonsdale: Diane is ICC’s President and Chief Marketing Officer. Her strategic marketing and brand management skills ...have helped propel success at nonprofits and major global corporations, including P&G, Toshiba, Burger King, McCormick, Audi of America, and FILA. For the past decade, Diane’s heart has been to use her expertise to serve purpose-driven and faith-based organizations. She has designed creative marketing strategies for the National Association of Evangelicals, Operation Mobilization, FEBC, Reading is Fundamental, Discovery Networks, and USAA. She is a 2016 BRAVA Business Award recipient for exemplary women’s business leadership and community outreach. Diane has also served as Children's Ministry Pastor and on the Board of Trustees at Grace Fellowship. She has been actively involved in leadership development and community outreach in the Baltimore/DC corridor for more than 25 years. Read more
Julian Lukins: Julian is ICC’s Senior Writer and Managing Editor. He loves to help great causes especially those that focus ...on serving the disadvantaged and children in crisis. With 25 years’ experience as a professional writer, he has worked as a daily newspaper reporter, national magazine feature writer, op-ed writer, marketing writer, and grant writer. As the senior writer for an international relief and development agency, Julian reported from AIDS-ravaged Africa, post-tsunami Indonesia, post-earthquake Haiti, and the post-Katrina Gulf area. His feature on Iran earned him a Writing Excellence Award from the Florida Magazine Association. He has authored hundreds of published articles on topics as diverse as the British Royal Family, California gang members, voodoo in Haiti, and persecution of Christians in Cuba. He has interviewed many Christian leaders, including Chuck Swindoll, Loren Cunningham, Nicky Cruz and legendary Bible smuggler Brother Andrew. Julian spent almost two years living in Uganda, East Africa, where he helped establish a grassroots slum mission to street kids. Married with two daughters, Julian is a dual UK-US citizen, and has a professional qualification from the UK’s National Council for the Training of Journalists. Read more
Julian Lukins
Brian Williams: Brian is ICC’s COO. He is an Organizational Development Consultant, coach and founder of StratIQ Consulting....Brian spent 10 years on Active Duty in the US Army serving as an Army Ranger and Intelligence Officer. After leaving active duty, he completed his MBA in Leadership at the University of Washington and has over 25 years’ experience in the banking, insurance, retail, manufacturing, and defense intelligence sectors. Brian has a passion for the outdoors and lives in beautiful Spokane, Washington, with his wife, three children, and a very active German Shorthair Pointer. Read more
Dewayne Hamby: PR Account Manager DeWayne Hamby is a longtime journalist, covering the entertainment industry for a variety of ... publications for 30 years, and currently a featured writer for Patheos.com, a premier religious and spirituality website. He also served as director of communications for the Church of God of Prophecy, an worldwide denomination with one million members. Through the years, DeWayne has conducted hundreds of interviews with acclaimed actors, award-winning directors, popular media personalities, beloved music icons, pioneering industry leaders, and bestselling authors, mostly centering on topics related to faith, spirituality, and family. His work has been featured and referenced in a variety of print and online publications such as Charisma magazine, Dove, Movieguide®, and BeliefNet. DeWayne is also a member of the BestofSMS social media professionals’ group and has served in an advisory role in communications and marketing initiatives for non-profit organizations. DeWayne earned a Bachelor of Arts in Communications from Lee University and currently lives in the Orlando area with his wife and three daughters. Read more
Helen Stroupe: Helen is ICC’s Accounting Manager with over 30 years’ business experience, including ownership of a ... sports apparel company. Helen is a native of Alabama and graduated from Furman University in Greenville, S.C. She enjoys traveling, staying fit and upcycling old furniture. Helen and her husband are proud Green Bay Packers’ “Cheeseheads.” Read more

Looking Ahead

The InChrist Communications name will be retired, but its legacy continues—carried forward through Infinity Concepts with greater scale, deeper integration, and a shared commitment to faith-aligned excellence.

Clients will continue working with trusted team members throughout this transition, with no interruption in service—only expanded opportunity.

Old things passing away. New things are coming to life. The Scripture still fits.

Why Hire Us

We think we’re pretty unique. See if you agree we’re the right fit for your organization.

Professional Mix

Unmatched experience

Our team comes from a mix of professional backgrounds. One common thread unites us: our devotion to Jesus and our desire to serve Him and organizations and individuals that glorify God.

Top Management Involvement

Only the best
When you hire ICC, you get the full attention of our CEO, who personally supervises every account.

Faithful/ Hard-Working/ Conscientious

This is personal.

We pursue excellence with abandon because we’re obsessed with doing the best work out there. No one is going to do this job better than ICC.

Nimble/ Flexible/
Responsive

We thrive on deadlines.

Because we’re smaller than many agencies, we’re able to move quickly to get any job done — and scale up quickly through strategic partnerships when needed.

Creativity

It’s all about
the idea.

We bring a fresh, novel perspective to your work — making sure you don’t fall into the “sea of sameness” that affects so many organizations.

Stellar Writing

Captivating writing is crucial, whatever the format.

We have some of the most talented writers around — storytellers who know their craft and are regularly published in national print magazines and on leading news sites. We also have expert marketing and social media writers — savvy, sharp, on-point, engaging.

Value-Pricing

We operate in the
“real world.”

ICC understands faith-based nonprofits have limited budgets. We price our services accordingly — and we’re determined to give you value that exceeds your investment.

Available 24/7

We’re always here
for you

We’re on-call 24/7 in a crisis, serving you whether you’re in the U.S. or on the other side of the world.