Strategically Launched The bless Your Pastor Campaign That Has Already Generated Over $100k In Equivalent Ad Value.
3,800+
JOURNALISTS REACHED
$166K
EQUIVALENT AD VALUE
17 MILLION
PR REACH
THE CHALLENGE
To launch multi-year national media and church-centered campaign called “Bless Your Pastor.” The thrust of the NE’s campaign was to energize and equip local churches across America to show their appreciation for their pastors through practical caring acts and by
taking a special appreciation offering during October 2019.
ICC MADE IT HAPPEN
- Digital advertising through Facebook and Google Adwords
- Web landing page optimizations
- Organic social media
- Email blasts through Christianity Today and other databases
- Press releases in Charisma, Christianity Today, Christian Post and Christian Newswire
- TV and radio interviews with CBN, Moody Network, K-LOVE, and hundreds of radio stations
- Editorial opinion pieces
THE RESULTS
- Generated more than $100,000 in equivalent advertising value
- Exceeded NAE’s church participation goal for the campaign
- Jump-started movement to encourage thousands of financially struggling pastors in America
