Generated Epic Levels Of Engagement And Awareness, Exceeding Registration Goals.
15,000+
EVENT REGISTRATIONS
$37K
EQUIVALENT AD VALUE
3,964,041
PR REACH
THE CHALLENGE
In 2019, Christ for All Nations (CfaN) launched a 25th anniversary celebration of the historic Brownsville Revival. The vision? The Light the
Fire Again – Pensacola event – a gathering of 10,000 spiritually-hungry charismatic believers seeking an outpouring of God’s blessing. The
task? Only four months to reach the ambitious goal of 10,000
conference registrations.
ICC EMBRACED CHALLENGE, EXCEEDED GOAL
- Launched digital advertising blitz on Facebook and Google Adwords
- Optimized the CfaN web landing page misunderstandings
- Maximized social media engagement
- Initiated targeted email campaign to engage key audiences
- Issued press releases to Charisma, CBN, and Christian Newswire
- Generated opinion pieces to stimulate interest
THE RESULTS
- Exceeded CfaN’s ambitious registration goal of 10,000 attendees
- Generated extensive publicity for the event
- Engaged the charismatic community via all media channels
