Launched media relations ‘test’ to build ministry visibility in key market

Bible League International (BLI) turned to ICC to help develop a three-month media outreach strategy in its key Dallas-Fort Worth market. In 2021, BLI launched a brand new gospel and discipleship outreach to migrants and others in DFW, coinciding with International Day of the Bible, and was eager to see if media interest could be sparked.

ICC LEFT NO STONE UNTURNED IN ITS QUEST FOR MEDIA COVERAGE

• Laser-focused national and local media strategy
• Media outreach supported by advertorials published in the Dallas Morning News and the Fort Worth Star-Telegram
• Blanketed DFW media market with press releases and media advisories
• Opinion editorial for BLI president Jos Snoep, published in The Christian Post

THE RESULTS

• 12 million-plus people reached in the DFW area