Built awareness and credibility for leading ministry to the former Soviet Union partnering with local churches to bring hope and healing during troubling times.
7,000,000 +
RADIO/TV AUDIENCE
1,500,000+
OP ED AUDIENCE
400,000 +
SOCIAL MEDIA IMPRESSIONS IN 2 MONTHS
SITUATION CRITICAL
Slavic Gospel Association is a historic missions organization which had mostly faded from public consciousness since the fall of the Iron Curtain. In the midst of global pandemic and a presidential election, ICC launched an aggressive public relations campaign to cut through the noise and re-awaken interest in ministry to Russia, and connect SGA with a new generation of Christians eager to support evangelism.
ICC BUILT AWARENESS AND CREDIBILITY
- Secured 70 interviews on major Christian radio, television, and digital.
- Placed Op Eds in 3 major Christian news outlets.
- Leveraged PR on Facebook, reaching over 400,000 added views.
- Created multiple press releases about SGA’s grassroots networks.
- Gained visibility for 6,350 local evangelical churches for impact.
- Provided media training to maximize opportunities.
THE RESULTS
- 25% more unchurched kids reached with the Gospel
- Over 2 million meals for Russian families impacted by COVID
- Nearly 40,000 Christmas gifts for impoverished children.
