Built awareness and credibility for leading ministry to the former Soviet Union partnering with local churches to bring hope and healing during troubling times.

7,000,000 +

RADIO/TV AUDIENCE

1,500,000+

OP ED AUDIENCE

400,000 +

SOCIAL MEDIA IMPRESSIONS IN 2 MONTHS

SITUATION CRITICAL

Slavic Gospel Association is a historic missions organization which had  mostly faded from public consciousness since the fall of the Iron Curtain. In the midst of global pandemic and a presidential election, ICC launched an aggressive public relations campaign to cut through the noise and re-awaken interest in ministry to Russia, and connect SGA with a new generation of Christians eager to support evangelism.

ICC BUILT AWARENESS AND CREDIBILITY

  • Secured 70 interviews on major Christian radio, television, and digital.
  • Placed Op Eds in 3 major Christian news outlets.
  • Leveraged PR on Facebook, reaching over 400,000 added views.
  • Created multiple press releases about SGA’s grassroots networks.
  • Gained visibility for 6,350 local evangelical churches for impact.
  • Provided media training to maximize opportunities.

THE RESULTS

  • 25% more unchurched kids reached with the Gospel
  • Over 2 million meals for Russian families impacted by COVID
  • Nearly 40,000 Christmas gifts for impoverished children.