Generated mega media interest in the U.S. for frontline Middle East ministry
300+
media placements
6M people:
PR reach
$63,000
plus equivalent ad value
THE CHALLENGE
- SAT-7 USA had a thrilling story to tell about the millions of lives in the Middle East and North Africa transformed via the media ministry’s “unstoppable” Christian satellite broadcasts and digital platforms.
ICC LAUNCHES PUSH TO TELL STORY, BUILD BRAND AWARENESS
- Introduced SAT-7 CEO Rita El-Mounayer to faith-focused media at National Religious Broadcasters (NRB) conference in 2021
- Promoted new book — Dare to Believe! — authored by SAT-7’s founder Dr. Terence Ascott
- Original opinion editorials and press releases with powerful news hooks
THE RESULTS
- Huge interest from faith-focused media at NRB wanting to interview SAT-7’s Lebanese-born CEO and British-born founder
- Surge in SAT-7 USA website traffic generated by ICC-crafted opinion editorials and press releases, focusing on “isolated believers” in places such as Afghanistan and Iran
- Coverage by media in the U.S. and globally, including K-LOVE, Breitbart, The Blaze, Crosswalk, Family Research Council, and Charisma
- Stories and original opinion editorials published in CBN, Christianity Today, The Christian Post, and other major Christian media outlets
