THE CHALLENGE

In 2019, Christ for All Nations (CfaN) launched a 25th anniversary celebration of the historic Brownsville Revival. The vision? The Light the
Fire Again – Pensacola event – a gathering of 10,000 spiritually-hungry charismatic believers seeking an outpouring of God’s blessing. The
task? Only four months to reach the ambitious goal of 10,000
conference registrations.

ICC EMBRACED CHALLENGE, EXCEEDED GOAL

• Launched digital advertising blitz on Facebook and Google Adwords
• Optimized the CfaN web landing page misunderstandings
• Maximized social media engagement
• Initiated targeted email campaign to engage key audiences
• Issued press releases to Charisma, CBN, and Christian Newswire
• Generated opinion pieces to stimulate interest

THE RESULTS

• Exceeded CfaN’s ambitious registration goal of 10,000 attendees
• Generated extensive publicity for the event
• Engaged the charismatic community via all media channels