SITUATION CRITICAL

In November 2018, 27-year-old American missionary John Chau mission to evangelize an isolated, indigenous tribe. Tragically, John,who was connected with missions agency All Nations, was killed as he attempted to make contact with the tribe. The resulting national and
international publicity – including social media frenzy – surrounding

ICC JUMPEDIN IMMEDIATELY TO CALM THE CRISIS:

• Issued immediate media statement, media alert, and press release onbehalf of All Nations
• Quickly distributed media Q&A to curb potential misunderstandings
• Executed comprehensive public relations and pro-active social media tocombat negative responses
• Provided continual press and social media monitoring to stay on top of the situation
• Trained All Nationsspokespersons in crisis media management
• Managed media inquiries from all major broadcast and cable news networks, international wire services, in addition to national print media and local news outlets
• Coached All Nations executive director through interviews with New York Times, Washington Post, USA Today, etc.
• Created opinion pieces explaining the good intent of Chau and AllNations behind the tragedy

THE RESULTS

• Thousands of stories broadcast and published nationally and internationally
• Positive and balanced reporting resulted in the reputation of All Nations and John Chau being protected
• All Nations staff fully prepared and trained to effectively handle any future media crisis or potentially negative publicity