Case Study: InChrist Communications worked with Christian Security Network to promote their annual report.
Client: Christian Security Network
Project: Promotion of Christian Security Network’s annual “Crimes against Christian Organizations Report”
Objective: To generate awareness of the report and the ministry, and position its founder, Jeffrey Hawkins as a subject matter expert.
Results: InChrist Communications achieved the following results:
- Developed a comprehensive media kit for the client, including a Q&A, bio, press releases and talking points.
- Secured national media coverage from major outlets.
- Coverage included including USA Today, Fox News, Christian Broadcasting Network (CBN) and The Christian Post.
- Leverage “news jacking” to further promote the client after a church shooting, resulting in more than 60 interviews in a 48-hour period.