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One of the fundamental shifts in the news business in the last 25 years is the explosive growth in online digital communications. Fifteen years ago, a publicist could consider his or her job done once they covered the major news outlets of the daily newspaper and surrounding broadcast

Frequently, the most visible promoter of a nonprofit is the president or chief operating officer, though getting them good publicity is not always an easy task. Still, their presence often embodies the image that many donors and clients have of the organization, and a nonprofit can ma

Going to the annual NRB International Christian Media Convention is always exciting. The hallways, meeting rooms and exhibit booths are filled with energetic, skilled Christian communicators, always looking to enhance their ability to carry Christ’s message. There are plenty of opport

Public relations practitioners hear the same questions over and over when they try to interest a journalist in an organization’s news event: Got something written? Got a release? Simply put, press releases are a stylized summary of what an organization thinks is important, written in

For many nonprofits, the beginning of the year is a time for assessment and re-dedication. It is a time for the board to review past performance and tweak–or possibly set–goals for the coming year. To prep the board for its assessment, many organizations prepare a year-end report. Usu

Police shootings, terrorist attacks, a refugee crisis—2015 offered no shortage of events to lament. It also gave us reasons to rejoice: three American friends thwarted a terrorist attack on a train in France, and China announced the end of its one-child policy. There were also stories