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When developing a strategic communications plan, one of the first items on your to-do list should be to identify your stakeholder universe. This is comprised of all individuals or groups that have an interest or concern in your ministry, ranging from internal audiences, such as your d

In uncertain times, clear communication is more important than ever You’ve probably heard the story of the wife who complained to her husband, “You never tell me you love me!” And he replied, “Well, I told you I loved you when we got married—33 years ago. If anything changes, I’ll let

Since 1974, the Lausanne Movement has mobilized thousands of believers and respected evangelical thinkers in countries across the globe. These gatherings, held every few years, have played a key role in helping to reframe the Christian mission in the context of an ever-changing politi

When Jesus gave his disciples the Acts 1:8 evangelism mandate regarding being his witnesses “in Jerusalem, Judea, Samaria and the ends of the earth,” he laid out a plan to saturate the globe with the gospel. Learn and model your faith first in your “Jerusalem,” he taught – even as Jes

It is not always the case, but often the news cycle slows down during the summer. Many people take vacations, organizations postpone major decisions and reporters can be a bit more willing to consider your story pitches. As summer takes hold, here are a few seasonal suggestions to enh

One of the fundamental shifts in the news business in the last 25 years is the explosive growth in online digital communications. Fifteen years ago, a publicist could consider his or her job done once they covered the major news outlets of the daily newspaper and surrounding broadcast