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By Palmer Holt It’s not always good to hear the word “positive” and COVID-19 in the same sentence. But as a veteran professional communicator who’s worked with Christian ministries and nonprofits for decades, I’m absolutely positive COVID-19 has created the perfect storm for faith-bas

You are probably familiar with the old warning about what kind of animal you turn into when you make assumptions. The problem is that, when it comes to innovation, it’s only partly right. If you’re endeavoring to lead your organization through significant change, there are some things

This article,  written by our CEO, Palmer Holt, originally appeared here. Positive PR Remains Crucial in Reaching Nonprofit Donors What with print publications dying left and right, and all the fuss over “fake news,” you might be tempted to think the traditional news media is no longe

Along with several thousand other Christian media professionals, I’m going to be in Nashville for “Proclaim 18” —  the National Religious Broadcasters’ (NRB) 75th annual convention, Feb. 27-Mar. 2. It’s going to be a busy four days with current and prospective clients, contacts

Having been involved in the news business for many years, I’ve dealt with so many heart-breaking situations that, if I’m honest, I’m not always deeply impacted by the latest bad headlines. But the reports out of Sutherland Springs, Texas, on Nov. 5 touched me profoundly. Perhaps like

A thorough press kit can save both you and journalists time, and enhance your credibility Building and maintaining a good relationship with the media is as important for Christian organizations as recruiting supporters and raising funds. Whether you are looking to promote or protect y