5 Things I Learned at the NRB Convention
Going to the annual NRB International Christian Media Convention is always exciting. The hallways, meeting rooms and exhibit booths are filled with energetic, skilled Christian communicators, always looking to enhance their ability to carry Christ’s message. There are plenty of opportunities, too. The 4-day event is packed with workshops, panels and seminars that provide up-to-date […]
PR Professionals Share Key Tips to Writing Press Releases that Can’t Be Ignored
Public relations practitioners hear the same questions over and over when they try to interest a journalist in an organization’s news event: Got something written? Got a release? Simply put, press releases are a stylized summary of what an organization thinks is important, written in the way that journalists typically write news stories. The duties […]
Effective Reporting That Will Impress Your Board of Directors
For many nonprofits, the beginning of the year is a time for assessment and re-dedication. It is a time for the board to review past performance and tweak–or possibly set–goals for the coming year. To prep the board for its assessment, many organizations prepare a year-end report. Usually, the report contains financial information and a […]
5 Biggest Stories That Captured the Attention of Christians in 2015
Police shootings, terrorist attacks, a refugee crisis—2015 offered no shortage of events to lament. It also gave us reasons to rejoice: three American friends thwarted a terrorist attack on a train in France, and China announced the end of its one-child policy. There were also stories to make us giggle, like those liberated llamas that […]
Six Public Relations Blunders That Can Hurt Your Organization
Saying the wrong thing at the wrong time. Saying the right thing at the wrong time. Delivering a garbled message. Saying nothing at all. These are all common public relations mistakes that can hurt your organization and its mission. Learning to recognize some typical slip-ups can help you avoid them—and the trouble they can cause. […]
#GivingTuesday Boosts Year-end Donations for Non-Profits
Move over Black Friday, Cyber Monday and Small Business Saturday. There’s a relatively new kid on the block — #GivingTuesday — and its M.O. is charity, not consumerism. On Tuesday, Dec. 1, the fourth #GivingTuesday (www.givingtuesday.org) will bring focus to organizational fundraising within a 24-hour period. Does it work? The Network for Good reported that […]
Branding Buzz — What’s the Fuss?
Your brand is the foundation of everything you do, the single most important communications work an organization can undertake. The process of brand development and articulation aligns your organization, whether it be big or small, to achieve greater focus and maximum results. Some faith-based organizations look down on branding and marketing, thinking it worldly and […]
Newsjacking: Riding the Wave of Breaking News
Hard news press releases have a much better chance of being picked up by media outlets than feature stories. They are objective, straight-forward and time-and-date sensitive. But important or interesting hard news can be difficult to find for most non-profits. With newsjacking, organizations can create hard news. David Meerman Scott, the original guru of newsjacking, […]
Six Questions to Ask Before Inking Your 2016 Communications Budget
With fall’s arrival, many organizations have entered their season of income forecasting and budgeting for 2016. Few people like budget planning, but it can make or break your organization’s communication efforts. Communicating your organization’s mission requires a strategic plan empowered by appropriate funding allocations. Achieving success begins with a compelling, mission-centered communication plan that justifies […]
Rise of ISIS Advances Radical Islam’s Anti-American Agenda
The emergence of ISIS in the Middle East has accelerated a radical Islam anti-American agenda that considers individual Americans as combatants, says Jim Denison, author of the book “Radical Islam: What You Need to Know.” In a recent InChrist Communications (ICC) interview, Denison, founder of the Denison Forum on Truth and Culture, answered some of […]
