Sutherland Springs: Communicating light in times of great darkness

Having been involved in the news business for many years, I’ve dealt with so many heart-breaking situations that, if I’m honest, I’m not always deeply impacted by the latest bad headlines. But the reports out of Sutherland Springs, Texas, on Nov. 5 touched me profoundly. Perhaps like
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Do you have this building block of good media relations in place?

A thorough press kit can save both you and journalists time, and enhance your credibility Building and maintaining a good relationship with the media is as important for Christian organizations as recruiting supporters and raising funds. Whether you are looking to promote or protect y
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Why the International Day of the Unreached Captures Our Hearts

  This weekend’s International Day of the Unreached is more than just another project for the InChrist Communications team—in some ways it’s also a great picture of what we do every day. The June 4 event we have been helping promote highlights the plight of the two billion or so
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Is Your Ministry Ready to Handle the Worst in the Best Way?

Shifting cultural attitudes mean Christ-centered ministries and organizations are increasingly at risk of attack from those opposed to biblical values. Wise groups like the Association of Gospel Rescue Missions (AGRM), which represents hundreds of ministries reaching out to the homele
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Crafting Better Stories by Cultivating Stronger Media Relationships

An interview with Michael Harrington from Salem Radio News. Journalists can be strong allies for faith-based organizations, helping them to share their message and increase visibility. But it’s important to have an intimate knowledge of what types of stories they write and produce, an
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It’s Not Too Late to Get Your 2017 PR Plan Back on Track

A free planning guide to help you maximize your media profile If you drive past a fitness center on a regular basis, you have probably noticed that there are more empty parking spots outside the front of the building again. That New Year’s rush of enthusiasm has come and gone for many
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Which Major News Stories Resonated Most with Christians in 2016?

Palmer Holt and the InChrist Communications team work with ministries and faith leaders to help them share their news with the world. This year, our clients had a significant impact in the U.S. and internationally. Some of the highlights include: Reach Beyond announced the appointment
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After Tumultuous Season, Take Time to Reflect and Give Thanks …in All Things

There’s something pure about Thanksgiving. It’s an unadulterated, non-commercial time of year to focus on God, spend time with family and express gratitude for our blessings. Thanksgiving is also a time to reflect — and after an especially tumultuous election season — it c
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#Giving Tuesday—a golden opportunity to boost donations

This once-a-year event could be the best thing yet for your nonprofit. It happens every year. Retailers will soon be going into overdrive hyping their big Black Friday sales. Not to be outdone, online retailers have countered with Cyber Monday. And don’t forget Small Business Saturday
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Mobilizing Your Ministry’s Greatest Ambassadors: Your Employees

When developing a strategic communications plan, one of the first items on your to-do list should be to identify your stakeholder universe. This is comprised of all individuals or groups that have an interest or concern in your ministry, ranging from internal audiences, such as your d
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