Nonprofit and Ministry Leaders: Are You Ready to Change the Way You Communicate Post-COVID?
By Palmer Holt It’s not always good to hear the word “positive” and COVID-19 in the same sentence. But as a veteran professional communicator who’s worked with Christian ministries and nonprofits for decades, I’m absolutely positive COVID-19 has created the perfect storm for faith-based nonprofits, businesses, ministries and churches to re-think and re-invent the way […]
What Successful Innovators Must—and Must Not—Assume
You are probably familiar with the old warning about what kind of animal you turn into when you make assumptions. The problem is that, when it comes to innovation, it’s only partly right. If you’re endeavoring to lead your organization through significant change, there are some things you absolutely must assume, and there are some […]
PR Appeals to Nonprofit Donors
This article, written by our CEO, Palmer Holt, originally appeared here. Positive PR Remains Crucial in Reaching Nonprofit Donors What with print publications dying left and right, and all the fuss over “fake news,” you might be tempted to think the traditional news media is no longer an important factor for a nonprofit to consider. […]
How to Get the Most Out of the NRB Convention
Along with several thousand other Christian media professionals, I’m going to be in Nashville for “Proclaim 18” — the National Religious Broadcasters’ (NRB) 75th annual convention, Feb. 27-Mar. 2. It’s going to be a busy four days with current and prospective clients, contacts and peers. From having attended a bunch of these kind of events […]
Sutherland Springs: Communicating light in times of great darkness
Having been involved in the news business for many years, I’ve dealt with so many heart-breaking situations that, if I’m honest, I’m not always deeply impacted by the latest bad headlines. But the reports out of Sutherland Springs, Texas, on Nov. 5 touched me profoundly. Perhaps like me you found yourself reeling from what transpired […]
Do you have this building block of good media relations in place?
A thorough press kit can save both you and journalists time, and enhance your credibility Building and maintaining a good relationship with the media is as important for Christian organizations as recruiting supporters and raising funds. Whether you are looking to promote or protect your ministry, you need to serve journalists well. Though some may […]
Why the International Day of the Unreached Captures Our Hearts
This weekend’s International Day of the Unreached is more than just another project for the InChrist Communications team—in some ways it’s also a great picture of what we do every day. The June 4 event we have been helping promote highlights the plight of the two billion or so people around the world who […]
Is Your Ministry Ready to Handle the Worst in the Best Way?
Shifting cultural attitudes mean Christ-centered ministries and organizations are increasingly at risk of attack from those opposed to biblical values. Wise groups like the Association of Gospel Rescue Missions (AGRM), which represents hundreds of ministries reaching out to the homeless and needy across the country, are making sure they are prepared to face any potential […]
Crafting Better Stories by Cultivating Stronger Media Relationships
An interview with Michael Harrington from Salem Radio News. Journalists can be strong allies for faith-based organizations, helping them to share their message and increase visibility. But it’s important to have an intimate knowledge of what types of stories they write and produce, and how they like to be contacted in order to build fruitful […]
It’s Not Too Late to Get Your 2017 PR Plan Back on Track
A free planning guide to help you maximize your media profile If you drive past a fitness center on a regular basis, you have probably noticed that there are more empty parking spots outside the front of the building again. That New Year’s rush of enthusiasm has come and gone for many people. All those […]
